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Bosden'S Market Value Is Nearly Two Times That Of Canadian Geese. It'S Not Too Much To Buy More Than 10000 Yuan

2021/11/11 3:49:00 0

Down Jackets

A Bosch tens of thousands of yuan, "down jacket freedom" is gone? The price of domestic down jacket is more than 10000, which makes netizens fry and boil.

In fact, "10000 yuan down jacket" is not a product recently launched by bosden, but the price of "Dengfeng series" in 2019 is 11800 yuan, which is also called "global top matching down coat" by bosden. In contrast, the price of Canada goose is "tens of thousands". According to incomplete statistics, there are 60 items with a price of over 10000 in Canada geese flagship store. There is a long way to go to upgrade the brand of domestic down jacket. What is the development status of down products industry in China?

Enterprise check data show that there are 49900 down products related enterprises in China. In 2019, there will be an increase of 11100, with a year-on-year increase of 51.17%. In 2020, 5451 new enterprises will be added, with a year-on-year decrease of 50.69%. In the first 10 months of 2021, 2948 new companies were added, with a year-on-year decrease of 64.89%. In terms of regional distribution, Jiangsu ranked first with 10900, Zhejiang Province and Shandong Province had 8427 and 4129 respectively, ranking second and third. In terms of urban distribution, Nantong ranks first with 4746. There are 3847 and 3252 down products related enterprises in Hangzhou and Suzhou respectively, ranking the top three.

   1. Bosden's market value is nearly twice that of canadian goose, and there are 49900 down products related enterprises in China

Data show that the scale of China's down clothing industry is about 150 billion yuan, with a growth rate of about 10%. According to the market segment, the competition in the mass consumption market below 2000 yuan is fierce, and the luxury market of more than 5000 yuan is monopolized by canadian goose and monkey. From the perspective of capital market performance, bosden's stock price is strong in recent years, which has already surpassed the canadian goose. Since 2021, bosden's share price has risen by more than 50%. As of November 1, its market value was HK $61.2 billion. While Canadian geese rose by more than 24%, the latest market value was only US $4.1 billion (nearly HK $31.9 billion). This means that bosden's market value is nearly twice that of Canadian geese.

Enterprise check data show that there are 49900 down products related enterprises in China. In recent ten years, the registration of down products enterprises in China is on the rise as a whole. In 2018, 7313 down products were added, with a year-on-year increase of 16.50%. In 2019, there will be an increase of 11100, with a year-on-year increase of 51.17%. In 2020, 5451 new enterprises will be added, with a year-on-year decrease of 50.69%.

   In the first 10 months of 2021, there are 2948 new down products enterprises in China

According to the enterprise survey data, in the first 10 months of 2021, there were 2948 new down products enterprises in China, a year-on-year decrease of 64.89%. In the latest October, 191 companies were newly added, with a year-on-year decrease of 43.82%. In September, 430 new companies were added, with a year-on-year decrease of 15.69%. In August this year, 464 enterprises related to down products were added in China, with a year-on-year increase of 6.91%, which was the largest increase in the first ten months of this year.

   2. Regional distribution of down products related enterprises: Jiangsu is the largest, followed by Zhejiang and Shandong

According to the enterprise survey data, there are 10900 down products enterprises in Jiangsu Province, 8427 enterprises in Zhejiang Province and 4129 enterprises in Shandong Province, ranking second and third. From then on, Shanghai, Guangdong, Guizhou and so on.

   The distribution of down products related enterprises in cities: Nantong is the most, followed by Hangzhou and Suzhou

According to enterprise survey data, Nantong ranks first in terms of city distribution, with 4746 down products enterprises. There are 3847 and 3252 down products related enterprises in Hangzhou and Suzhou respectively, ranking the top three. Since then, Shenzhen, Bijie, Jiaxing, etc.


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